Taycan Arcade
Porsche
Taycan Arcade puts a futuristic twist on the neon-soaked arcade classic. Two geofenced Taycans go back and forth in a game of arcade tennis, pushing the electric vehicles and their performance drivers to the limit as they rally a 150km/hr AI-controlled drone between them.
Porsche + ATARI
Taycan Arcade
To launch the new all-electric Taycan to the world, we decided to partner with another icon. Atari. The legendary computer game developer that was celebrating the 50th anniversary of their revolutionary PONG.
Together we created a world-first activation that brought two classics into a new era.
Introducing Taycan Arcade.
Visual identity, Motion design, UI design / DDB Melbourne / 2023