Snickers Hungerithm

The internet gets a little angry when it's hungry. So we created the Snickers Hungerithm, a hunger algorithm that monitored the mood of the internet and changed the price of Snickers bars accordingly. When anger went up, Snickers prices went down at every 7-Eleven in Australia. The Hungerithm proved so effective it is now being rolled out as a worldwide sales initiative.

Design / Clemenger BBDO / 2016